Super Bowl LIV will be held in South Florida on February 2, 2020, at Hard Rock Stadium, and businesses in Palm Beach County have a chance to benefit from the big event.

The Palm Beach County Sports Commission and the Office of Equal Business Opportunity are working with the Super Bowl Host Committee to promote Super Bowl LIV Business Connect. The program is focused on creating Super Bowl-related contract opportunities for certified minority-, women-, veteran- and LGBT-owned businesses. Additionally, Business Connect provides networking, educational and other business development resources to prepare businesses for future contract opportunities.

The estimated economic impact of the Super Bowl in South Florida is $500 million, with at least 4 percent, or $20 million, expected to be dispersed among members of the Business Connect program. Selected businesses will be profiled in the Business Connect Resource Guide, an online database of approved, registered businesses that helps the NFL, Super Bowl contractors, and event producers find local businesses to partner with to produce their Super Bowl LIV events.

The Super Bowl LIV Host Committee held a Business Connect workshop at the Hilton Palm Beach Airport in West Palm Beach on March 21. Pictured (l-r) are Sports Commission Executive Director George Linley, Equal Business Opportunity Director Tonya Johnson, Mayor Mack Bernard, County Administrator Verdenia Baker, and Rashad Thomas, vice president of Business Connect and Community Outreach for the Miami Super Bowl Host Committee.